THE 2025 WINNERS

VISIONARIES

Person of the Year: Person who has made an outstanding contribution to the business of beauty and has been a catalyst for the overall advancement of the industry. *Winners for this award are selected by an internal committee.

• Alexis Androulakis' and Dr. Christina Basias Androulakis', aka The Lipstick Lesbians

Changemaker of the Year: Person who has profoundly changed the business of beauty by bringing about positive change linked to equity, health, climate, or sustainability.

• Éva Goicochea, Founder + Creative Director + CEO, maude

Entrepreneur of the Year: An entrepreneur who has built a business that matters through inspired innovations, demonstrated vision, leadership, and success.

• Dani Austin, Founder, Divi

Innovator of the Year: Person who has made meaningful contributions to the business of beauty by pursuing and executing novel thinking, challenging the status quo, and/or using creative problem solving to move the industry forward.

• Nicolas Travis, Founder + CEO, Allies of Skin

Marketer of the Year: Recognizes a marketing professional who has demonstrated exceptional  leadership, creativity, strategic vision, and impact in driving brand growth and engagement.

• Tamera Ferro, CMO, Sol de Janeiro

Product Developer of the Year: Recognizes a product developer who has made a significant contribution through innovative product creation, formulation, or design that raises the bar.

• Isabel Ramos, Chief Scientific Officer, AYUNA - Less is Beauty

CEO of the Year: Recognizes a CEO who has demonstrated visionary leadership, driving the success and growth of their company while fostering a strong culture and strategic direction.

• Heela Yang, Co-Founder + CEO , Sol de Janeiro

CFO of the Year: Recognizes a CFO who has shown exceptional financial stewardship, strategic insight, and leadership in driving company success and managing financial growth.

• Hayley Rovet, CFO, Love Wellness

COO of the Year: Recognizes a COO who has excelled in operational leadership, optimizing processes, driving efficiency, and enabling business growth and success.

• Carlos Lagravere, COO, Maesa

Investor of the Year: Recognizes an investor who has demonstrated visionary leadership through investments made and their contribution to the industry.  

• Rich Gersten and Cristina Nuñez, True Beauty Ventures

Deal of the Year: Recognizes the investors and advisors who have facilitated deals from complex corporate carve-outs to founders raising seed funding and set the standard for the market.

• K-18 - True Beauty Ventures

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DESIGN

Best Brand Identity: Recognizes design, content, strategy, and execution tied to brand identity, website, packaging design, etc. Can be a business at any stage.

• Vacation

Best Product Collaboration: Recognizes unique partnerships or collaborations between any two or more brands, businesses, individuals or organizations.

• Conserving Beauty x Isamaya Beauty

Best Product Packaging Design (Brands): Recognizes unique concept and execution tied to packaging design including concept, componentry, material selection, and decoration for a finished product; can be a new-to-market brand or relaunch.

• RUHVEDA

Best Sustainable Packaging Design (Brands): Recognizes unique concept and execution tied to packaging design that addresses the full life cycle of the product, carbon footprint, and material selection/reduction; can be a new-to-market brand or relaunch.

• Babo Botanicals

Best Ad Campaign: Traditional Design: Recognizes unique concept, design, and execution of an ad campaign incorporating print, TV, radio, out-of-home, or direct mail.

• Front Row - Amika Pick Up for Perk Up

Best Spatial Design: Recognizes unique concept, design, and execution of a physical space, such as a retail store, salon or spa.

• BORNTOSTANDOUT - House of Crimson

Best Gift Set Concept: Recognizes innovative gift sets, advent calendars, and collections that combine creative design, unique product pairings, and exceptional consumer appeal.

• Space NK - Advent Calendar

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IMPACT

Best Impact Initiative: Companies who are involved in the creation, marketing, and selling of beauty and wellness products or services that implement initiatives that provide measurable impact on DEI or ESG.

• Cleanlogic - Purchase to Employ

Best Supply Side Impact Initiative: Suppliers that provide goods or services to brands or retailers in the beauty and wellness sector that have rolled out initiatives that provide measurable impact on DEI or ESG.

• dsm-firmenich - EcoScent Compass

Best Sustainability Breakthrough: Recognizes a pioneering innovation advancing sustainability through materials, processes, or practices that significantly reduce environmental impact.

• Pact Collective - NewMatter Suite of Circular Materials

Best Impact Facilitator: Technology provider (app, platform, SAAS) that provides tools to manage programs, enable transparency, quantify impact, or validate claims related to DEI or ESG initiatives.

• SeeMe Index

MARKETING

Best Product Launch Campaign: Recognizes design, content, strategy, and execution tied to a product launch; can be a new-to-market brand or relaunch.

• MAC Cosmetics - MAC Nudes

Best Event: Recognizes the concept and execution of a digital event, live event, or event series as an extension of a brand or business.

• Space NK - Fragrance Library Pop-Up

Best Performance Marketing Campaign: Recognizes strategy initiative/activation, and execution tied to a performance marketing campaign.

• Good Moose - Sol de Janeiro Holiday Campaign

Best Content Activation: Recognizes unique concept and its execution tied to the creation of a new content initiative by a brand or business to engage or communicate with its audience.

• Laura Geller Beauty - Own Your Age

Best Community Engagement: Recognizes the building, nurturing, and activating communities attached to brands or businesses.

• Beekman 1802 - Kindness Krew

Best Use of Social Media: Recognizes strategy, initiative/activation, content creation, and execution tied to the use of social media.

• Emi Jay

Best Influencer Campaign: Recognizes unique relationships, effective partnerships, or initiatives in the realm of the creator economy.

• Cover FX - Hickey Magic Campaign

Best New Category Launch: Recognizes design, content, strategy, and execution tied to a new product category launch.

• Bubble Skincare - Lip Category - Tell All Juicy Secret Lip Balm

Best Strategic Collaboration: Recognizes unique relationships, effective partnerships or initiatives across the beauty and wellness landscape and value chain.

• View Imaging - Sephora High-Volume Content Production

Best Loyalty Program: Honors a standout loyalty program that drives customer engagement, brand loyalty, and repeat business through innovative rewards and experiences.

• Ulta Beauty - Beauty Rewards

Best Virtual Activation: Recognizes unique concept or initiative and its execution creating new immersive experiences, services and products in the Metaverse/Web3 or gaming platform.  

• Sol de Janeiro - Universe on Roblox

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RETAIL

Best Pop-Up: Recognizes unique concepts from design through execution for a short-term beauty or wellness pop-up retail concept.

• Laura Mercier - Le Mercier Daily Café

Best Retail Activation: Recognizes unique training, visual merchandising, activations, events, or activities carried out by brands to support brick-and-mortar retail partners.

• Kitsch - Target Launch

Best Amazon Storefront: Recognizes an Amazon storefront that effectively showcases products, drives sales and builds brand awareness.

• Front Row - OUAI Amazon

Best Service Concept: Recognizes a stand-alone or chain concept providing beauty and/or wellness services and/or treatments.

• SKINWORK

Best Indie Retailer: Recognizes an independent online or offline retailer that excels in a unique merchandise assortment and delivering an exceptional customer experience.

• ONDA Beauty

Best TikTok Shop: Recognizes a TikTok shop that successfully leverages the platform to drive sales and engage customers.

• Dossier

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SOLUTION PROVIDERS

Best Technology Solution Provider: Recognizes businesses that provide technology to help beauty and wellness companies run their operations more efficiently from sourcing through supply chain to managing and training retail support staff and everything in between.

• Duel

Best Logistics Solution: Recognizes companies that provide third-party logistics services as outsourced services related to distribution, warehousing, and fulfillment.

• PIMS New York

Best Ingredient Supplier: Recognizes companies that provide raw material ingredients used in formulating beauty and wellness products; may include active ingredient, fragrance, flavor, or pigment suppliers.

• Macro Oceans

Best Contract Manufacturing: Recognizes companies that provide services related to the production, formulation, and filling of beauty and wellness products.

• The Goodkind Co.

Best Packaging Supplier: Recognizes companies that create and manufacture packaging; may include componentry for primary and secondary packaging, GWPs, gift sets, or sampling.

• Federal Package

Best Business Service Provider: Recognizes a business service provider that delivers exceptional support, solutions, and value to industry. Examples law firms, accounting, regulatory, banking etc.

• View from 32

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INNOVATION

Best Breakthrough Beauty Brand: Recognizes innovation by a beauty brand stemming from the creation of a product/service, consumer engagement, marketing or design; can be a new brand initiative from an existing brand or a new-to-market brand launch.

• Vyrao

Best Breakthrough Wellness Brand: Recognizes innovation by a wellness brand stemming from the creation of a product/service, consumer engagement, marketing or design; can be a new brand initiative from an existing brand or a new-to-market brand launch.

• Liquid Youth Nutrition

Best Supplier: Recognizes innovation by businesses that support brands or retailers and creates a meaningful impact in the beauty ecosystem.

• FusionPKG

Best Breakthrough Technology (Supply Side): Recognizes the creation of a new technology or the innovative use of existing technology that created a material impact to a part of the beauty and wellness value chain.

• Umia Beauty - AI-Powered Nail System

Best Breakthrough Technology (Ingredient): Recognizes the creation of a new ingredient/technology or innovative use of an existing ingredient/technology associated with the formulation of cosmetic products.

• Mibelle Biochemistry - PhytoCellTec™ Exosomes

Best Breakthrough Technology (Omnichannel): Recognizes the creation of technology (app, platform, SAAS) to enable the execution of omnichannel consumer experiences.

• Haut.AI - SkinGPT

Best Breakthrough Packaging (Suppliers): Recognizes innovation by companies that create and manufacture packaging; may include componentry for primary and secondary packaging, GWPs, gift sets, or sampling.

• Nuon Medical - Beauty-Tech Packaging

Best Use of Technology (Brands): Recognizes the use of technology (app, platform, SAAS) by a brand or retailer to solve a pain point, create an experience, or provide transparency.

• MDhair - Proprietary AI Platform